Eliot Van Buskirk, a writer for Wired.com who has covered this territory, thinks a unique opportunity was missed.
"This video of Susan Boyle is quickly becoming the most viewed video of all-time — and nobody's making money," said Van Buskirk. "It's been sort of a growing pains stage of ad-supported media."
Van Buskirk said the situation showed the need for content creators and distributors to have agreements in place for when a sensation strikes.
What they're trying to say is that everytime something sensational happens, someone has to make money. Why?